SERVICES
SERVICES

MARKETING STRATEGY

We provide business and marketing solutions, as well as training to seafood producers and processors. We can help you recognise key marketing opportunities and develop strategy tailored to your business. Our network of creatives includes designers, web developers, photographers and film directors: resources you can draw upon to put your brand’s best fin forward. Fishtales also provides training and education on social media strategy and project management of any creative or design requirement.

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PRODUCT DEVELOPMENT

Our unique knowledge base, from water to plate means that we know what happens to your produce from start to finish. Our accumulated wealth of knowledge in the industry from across the globe provides unique insights into the development of your product, so it arrives to market in top form. From produce engineering, to pre and post harvest handling, processing, packaging and logistics, Fishtales can develop processes uniquely tailored to your business.

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DISTRIBUTION STRATEGY

Our unique relationships and intimate knowledge of not only the seafood, but restaurant and food service retail industries means we are uniquely placed to help you find the right market for your product range. 

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SALES

Our sales team are a passionate bunch. With a diverse background including international chef experience, as well as a working knowledge of the seafood industry, Fishtales’ sales team opens doors for the producers we represent. We handle all critical aspects of the sales process so you can be sure your brand is positioned in the right place. We also provide merchandising and educational field support based in in all major Australian cities, as well as Hong Kong, to help restaurants understand your product better.

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RETAIL DEMONSTRATION & TRAINING

Whether it’s showing consumers how to get the best out of your produce in the retail space, or conducting bespoke workshops with the restaurant industry’s best, to show them the unique properties and developments in your brand, Fishtales’ retail demonstration team can show them how it’s done. From food festivals, to supermarket demonstrations and master classes, we know how to show your produce in its best light.

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INDUSTRY NETWORKING & INTRODUCTIONS

Led by Delicious Magazine Providore of the year, John Susman, Fishtales’ public relations and marketing team can facilitate introductions and opportunities beyond your average agency. Fishtales allows you to tap into decades of relationship building with food and lifestyle media, key members of the food industry and more.